MAGGI distributes ‘bubur lambuk’ nationwide

Published on: Sunday, April 10, 2022

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Honorary guests stirring a large pot of ‘bubur lambuk’ at MAB.

Kuala Lumpur: To celebrate the giving spirit of Ramadan, MAGGI is expanding its annual Bubur Lambuk distribution this year to more than 200 locations across Peninsular and East Malaysia. A collaboration with Food Aid Foundation (FAF) and Malaysia Association for the Blind (MAB), over 120,000 bowls of Maggi Bubur Lambuk will be distributed to B40 families, orphanages, welfare homes and charitable organizations throughout the fasting month. Through the collaboration with FAF and MAB, it will also be distributed to homeless communities, people with disabilities as well as healthcare workers and frontliners who remain devoted to their role in protecting the communities throughout the Covid-19 pandemic.

Doing good deeds and sharing of ‘Rezeki’ during the holy Ramadan month are synonymous with sharing wealth, blessings, livelihood and sustenance – like a bowl of MAGGI Bubur Lambuk – cooked with MAGGI CukupRasa and other fresh ingredients, freshly prepared and distributed excusively by MAGGI’s Chefs. Speaking at the launch of MAGGI Bubur Lambuk initiative recently, Nestlé (Malaysia) Berhad Chief Executive Officer (CEO) Juan Aranols said: “In line with our Company’s purpose of unlocking the power of food to enhance quality of life for everyone, Nestlé is proud to support those in need through our various CSR programs such as this Bubur Lambuk distribution initiative, that symbolises the spirit of sharing during Ramadan. ” Nestlé (Malaysia) Berhad MAGGI Business Executive Officer Geetha Balakrishna hoped that the meal, true to the giving and caring spirit of Ramadan would put a smile on the faces of the recipients.

“Staying true to MAGGI’s brand promise, You and MAGGI Cook the Difference, we are committed to sharing solace and tasty homemade food to create warm moments that provide comfort to Malaysians during this meaningful period.” FAF CEO Dr Dalphine Ong and MAB CEO George Thomas expressed their expression of the Corporate Social Responsibility (CSR) partnership with MAGGI, which evokes the communal spirit and sense of charity in giving back to the community. Nestlé also extended its partnership with Jasmine Food Corporation, Sazarice, ALIF, BHPetrogas and Kara Malaysia, in support of the preparation of MAGGI Bubur Lambuk, which is commonly symbolized as a comfort iftar meal.
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